I was hired by IWWIT (Ich Weiß Was Ich Tue) to work on an illustration that needed to be be published online on a short timeline. The article explores the evolving nature of Pride in Germany, questioning whether modern celebrations have shifted from radical activism to corporate-driven visibility. The article highlights tensions between grassroots queer movements and mainstream ‘rainbow capitalism,’ noting how commercialization and representation issues have reshaped what Pride means for different members of the LGBTQ+ community.